Northern Life Sciences digital transformation and rebranding.
Our world is going through the revolution in terms of new technologies at speed of light. We can barely keep up with it! This revolution applies to all areas of personal life (we have all-doing phones, smart homes, computerized kitchens) and professional life (we work remotely, we use devices until recently considered science fiction) The COVID-19 pandemic has significantly accelerated the digital transformation of companies due to the sudden lack of possibilities for business trips, business meetings, conferences and symposia, trade fairs, etc. For many entrepreneurs, especially for industries acquiring clients at business events it was quite a shock. How can you sell effectively now?!!! Northern Life Sciences are experts, scientists, consultants from a narrow and very specialized field who also faced this problem. Fortunately, it hit company with strong IT skills, so the decision to adjust marketing to new realities was quick as it was not burdened with the fear of being online, which is a problem for less IT-developed companies.
The Northern Life Sciences digital transformation was about creating, developing and implementing a new marketing strategy. Strategy based on communication with the industry using mainly digital communication channels.
The transformation didn’t happen without rebranding…. We tweaked the logo, changed the whole look of the company. The slogan has remained the same: Strategy, Quality, Compliance… I have to admit – this is Northern Life Sciences!
I thought for a long time, together with the Northern Life Sciences Team , about the artistic and visual side of the company… Finally a fairly conservative image has won the brain storming. It is in opposition to the modernistic, futuristic industry in which Northern Life Sciences operates.
Do you like this space? Without bells and whistles? I hope you will enjoy watching my work? The company’s showcase on the web is a simple and elegant website, emphasizing the expert-consulting nature of the company with its design. A bit of old school design emphasizes that this is not a completely new company, it has 28 years of experience to begin with. Modern interactive solutions and communication with the industry say that new technologies are not empty words to Northern Life Science. After all, they professionally turn in networks and systems!
A good website in Life Science industry means content, a strong content that hits everyone. Content on the website and LinkedIn has been written by Northern Life Sciences professionals for you! It is written by people who know what they are talking about! I hope that the recipients will appreciate the high quality of the content! It’s Northern Life Science that definitely makes it stand out!
The website is there to encourage public to visit it, especially in the News section, where you will find interesting industry articles, news, case studies posted by Northern Life Science consultants and more. We invite experts, industry leaders, but also talented young people who have something innovative to say in the area of validation and compliance to publish articles on the site. Soon things will happen! It is enough to subscribe to the newsletter to be informed about new publications. You just need to register as an author to publish your article. We will help you with the process. On behalf of colleagues from Northern Life Science and my own, I cordially invite you to active participation in this initiative!
The Life Science industry is not an entertainment industry… hence the decision of Northern Life Science to be present only in business social media, so far we have a profile on LinkedIn – we invite you to follow….
New communication tools: website, LinkedIn profile are not the end of our work! Digital marketing is a communication platform that lives and evolves. You won’t put it on the shelf in the closet … it’s marketing that we create every day, without any break… That is why I am convinced that what we have now is just the beginning of our, Northern Life Science’s, path to effective, pleasant-to-receive and above all, two-ways communication with you!
The company is not taking part in a race of products that we want to sell! We want to provide valuable marketing that will assure our partners (current clients, independent consultants and industry leaders) that it is worth betting on us, Northern Life Sciences, as a long-term business partner, successively bringing value to your company, to your employees. The people of Northern Life Science are people who haven’t fallen off, like rabbit, out of a magician’s hat into the Life Science market or the pharmaceutical market itself. They are people with many years of experience in consulting, chemistry, pharmaceuticals and medicine, which I hope can be seen on the website and LinkedIn profile.
As a marketing associate at Northern Life Sciences, transformation and rebranding project manager, I would like to thank everyone involved in the project, especially those inside the company, for whom contact with me (with marketing) meant extra work after official hours. Thank you very much! I promise that your involvement will pay off! Since I am thanking my colleagues, I must mention Paul Irving, the founder of Northern Life Sciences, with whom I collaborated “centuries” ago in different realities. Now he bet on me as MA, although it must be honestly said, that I fell out like rabbit from a hat, who does digital marketing for his Palm Beach Divers dive center in Thailand, but had never acted as service provider in this field. Covid forced me to work remotely and I am delighted to team-up with Paul and Northern Life Sciences. Such a great team to working with! Thanks Paul for the trust you placed in me!